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How MNU Increased Enrollment by 10% with LRAPs

LRAP News October 1, 2021

MidAmerica Nazarene University, a private institution outside of Kansas City, makes a powerful promise to all incoming first-time students – an offer that helped them increase freshman enrollment by 10% for Fall 2020.

When MidAmerica Nazarene needed to boost yield late in their 2018-19 recruitment cycle, they decided to offer select students a loan repayment assistance program (LRAP). They offered LRAPs to unresponsive prospects they believed to have gone silent because of cost concerns – and enrolled 40 students with the program.

MNU saw the impact LRAPs have on enrollment decisions. Starting with the 2019-20 class, they chose to offer LRAPs to all incoming first-time students and eligible transfers as a way to differentiate their institution and enroll more students. MidAmerica Nazarene’s custom-labeled program – The Pioneer Pledge – gives prospective students peace of mind and the confidence they need to enroll by removing the fear of student loan debt.

A Powerful Pledge webinar play button

Why watch the minute webinar?

  • Hear from Drew Whipple, Associate Vice President for Enrollment at MidAmerica Nazarene University about their LRAP strategy and the significant impact the program has on students’ enrollment decisions.
  • Learn how LRAPs can enhance your brand and differentiate your institution from others in your market.
  • Get a quick overview of LRAP strategies and all the information you need to take the first step to bringing the program to your campus!

MNU also participates in a data-sharing program at Ardeo, which helps their admissions team save time and streamline enrollment efforts. Want to learn more about our data exchange with Slate, Liaison, and other CRMs? Let’s set up a time to chat!