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WEBINAR: A Powerful Pledge | How Rochester University Yielded a Record-Breaking Class in 2020

LRAP News November 30, 2020

Watch our webinar with Rochester University to learn how their customized Loan Repayment Assistance Program (LRAP) helped them reach record enrollment.


In this 30-minute discussion, we will explore how Rochester’s powerful pledge has helped them enroll more students – even during the COVID-19 pandemic – and how they position their LRAP to give them an edge in the marketplace and overcome their prospects’ financial concerns by addressing the fear of student loans.

Rochester University and Ardeo Webinar

Why join the webinar?

  • Hear directly from Scott Samuels, Rochester’s VP for Admissions, Marketing and Student Life, about how they reached record enrollment this year and the significant impact their LRAP – the RU Pledge – has on students’ enrollment decisions.
  • Learn how LRAPs can enhance your brand and differentiate your institution from others in your market.
  • Get a quick overview of different LRAP strategies – from offering the program to select students, to targeting strategic prospect populations – and take away all the information you need to bring the program to your campus!

What are loan repayment assistance programs and what do they do? LRAPs provide students and families a powerful promise: If income after graduation is modest, a student’s LRAP will help them repay their federal student, private alternative and parent PLUS loans.

Explore Rochester University’s strategy with us – you may hear some useful tips as you consider ways to maximize your 2021-22 enrollment strategy!